New Technology Turns Razor Industry Upside Down
Over the last few decades, the razor market has been dominated by one main player, Gillette. But recently, with the rise of e-commerce, there are finally new and interesting players emerging to claim a share
Over the last few decades, the razor market has been dominated by one main player, Gillette. But recently, with the rise of e-commerce, there are finally new and interesting players emerging to claim a share of the massive razor market.
These new players have been forced to release bold commercials and campaigns to grab customers’ attention, as opposed to Gillette, whose products are already on every supermarket and pharmacy shelf. Three of the most interesting new players on the market include Dollar Shave Club, Harris, and Defender.
Dollar Shave Club was the first to challenge Gillet’s reign. The club offers standard quality razors at a low cost. Harris follows more or less the same concept, but offers retro-style razors appealing to a more mature customer.
Defender, the new kid on the block, is a totally different story.
State-of-the Art Technology
Whereas most e-commerce razor companies do not manufacture their own razors, Defender develops and manufactures each and every part of their razors, on their own. Defender has an R&D team of top engineers and product designers who have been working for the past years on revolutionary, state-of-the art technologies that allow for an unprecedented shaving experience.
Some of the Defender’s innovative features include extra space between each blade to minimize clogging and allow for easy rinsing, unrestricted pivoting capabilities which allow for better control when shaving at any angle, and customized blades for different skin types, including regular, sensitive and extra sensitive skin.
The fact that Defender develops and manufactures its own razors allows costs to remain low, as there are no unnecessary middlemen involved in the process.
Clear and Straightforward – E-commerce at it’s Best
Defender’s website is unique in that its high-quality informative videos and animations emphasise its benefits in a clear and straightforward manner, without gimmicks or schemes. After exploring the website, it’s hard to believe that such an advanced, high-tech razor is being offered at such an attractive price.
Now for a limited time, you can purchase the Defender handle, 1 blade and a special suction cup holder, which holds your razor in the most hygienic, convenient manner (another Defender innovation) for only $4.95 – shipping included.
and see what all the buzz is about!