BACK TO NATURE – ‘GREEN’ COSMETICS BRANDS
Green or natural cosmetics mean different things to different people. Some only want to use products that are cruelty free and haven’t been tested on animals. Some consumers prefer products that primarily use ‘natural’ ingredients,
Green or natural cosmetics mean different things to different people. Some only want to use products that are cruelty free and haven’t been tested on animals. Some consumers prefer products that primarily use ‘natural’ ingredients, meaning they’re derived mainly from plant sources with no synthetics; some take it even further and look for organic cosmetics. There is little regulation on what brands can claim to be organic or natural, so it’s important to pay attention to ingredients, fine print, and of course this guide, in order to understand what cosmetics are truly green.
The leaping bunny logo is the best indication that cosmetics are cruelty free – it’s used by the regulatory body Cruelty Free International and is the only globally recognized sign that cosmetics have not been tested on animals.
WE LOVE – Kat Von D offers high-quality, on-trend pieces such as smoky eye palettes, contour kits, and more shades of liquid lipstick than you could get through in a lifetime. Best of all, it’s all certified cruelty free.
Eco-friendly can be used to describe a number of things – for instance, cosmetics without plastic packaging, or packaging that can be easily recycled, as well as cosmetics that are produced sustainable without causing harm to the environment or using substances like palm oil that destroy natural habitats.
WE LOVE – With Back to MAC, customers can return packaging to the store for MAC to recycle. If you return 6 containers at once, you get a free lipstick – it’s a win-win all round.
Natural cosmetics are almost impossible to define, and find, because the boundaries on what is and what is not natural are so blurred. In addition, chemical or synthetic components to makeup are not necessarily harmful, and can make products more efficient and eye-catching. The best solution to this dilemma is just to be smart – learn what ingredients do and don’t work for your skin, research the chemistry involved in creating cosmetics, and read labels very, very carefully.
The tricky thing with organic cosmetics is that, unlike food, there are no real regulations on what can be called organic and what can’t. However, there are some brands that aim to meet, and surpass, organic standards.
WE LOVE – RMS Beauty. This brand avoids GMO and gluten-containing ingredients, as well as silicon and paraben preservatives. They also make great products – the Living Luminizer has a sheer, glowy finish and is the perfect way to get on the strobing bandwagon.